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Metra Electronics® Presents Training Sessions and Show Vehicles at KnowledgeFest Live Virtual Event

Posted on: Dec 7, 2020 11:34:00 AM


Holly Hill, FL – Metra Electronics® will be a part of the virtual KnowledgeFest Live event, hosted December 11-13, 2020. This three-day event for mobile electronics industry professionals is hosted by the Mobile Electronics Association. Metra is proud to be a platinum sponsor and host three manufacturer training sessions online that will help dealers sell and install custom audio and lighting accessories for new Jeep® Wrangler and Gladiator models, powersports UTVs, and Harley-Davidson® motorcycles. Attendees will be able to interact with Metra’s sales team and participants will be able to ask questions during the live training sessions. Metra’s virtual booth will also feature videos of four of their sponsored vehicles, to give attendees a similar experience they would find had they toured the booth at an in-person event.


Training sessions will include the following topics:

“Upgrading the New Jeep® Wrangler JL and Gladiator” will be hosted on Friday, December 11 from 8:20 PM to 9:20 PM EST. Jeep® owners want to customize their rides to reflect their own personal style. With the new Gladiator and Wrangler JL models on the market, aftermarket audio and lighting products designed specifically for the new body style will be a hot item for the holiday season. In this training session, attendees will learn about Metra’s latest audio accessories, vehicle-specific lighting solutions and universal RGB underglow lighting from Metra and Heise LED Lighting Systems®. Metra will unbox the new products, give valuable tips for selling and installing these solutions, plus show a demo of the new RGB lighting controller and smartphone app.


“New Audio Accessories to Improve the System in UTVs” will be hosted on Saturday, December 12 from 6:00 PM to 7:00 PM EST. Powersports vehicles continue to be a popular opportunity for installers to add revenue outside traditional car audio installations. Attendees will learn about the newest solutions on the market for upgrading a Polaris RZR® and Polaris General® audio system with Ride Command® technology available from Metra PowerSports®. This training will also showcase new universal and vehicle-specific products designed for upgrading the power system and how to fit aftermarket speakers into Polaris®, Can-Am®, and other UTVs without custom fabrication.


“Lighting and Audio Upgrades for Harley-Davidson® Motorcycles” will be hosted on Sunday, December 13 from 4:10 PM to 5:10 PM EST. Attendees will learn how to cut down installation time on Harley-Davidson® audio and lighting upgrades using Saddle Tramp® products. The session reviews the new plug-n-play harnessing solutions that will reduce time in the bay when adding aftermarket speakers, amplifiers, Axxess DSPs, and RGB lighting to popular Harley-Davidson® models. Attendees will see how they can offer upgrades to make their customer’s motorcycles louder and more stylish, without the need for labor-intensive custom fabrication and wiring.


All three of the sessions will stream live from the Metra install bay with Jason Anderson, VP of Product Research and Development. To register, visit and sign-up for the event. An additional registration is required for Metra’s training sessions, which can be done from the Manufacturer Training page. On December 11, attendees will be able to view Metra’s virtual booth and participate in the event.


Sponsored show vehicle videos will feature a custom-built 2020 Jeep® Wrangler JL Sport S by Extreme Offroad and Performance in Katy, TX using Metra products. A 2019 Chevrolet Express 3500 van conversion by Ryno Built Rods and Customs in Grand Junction, MO will also be showcased, along with a 2016 Ford F-150 Raptor truck conversion owned by Metra’s sales rep, Jon Brothers. A completely gutted and rebuilt military van by the team at Throtl, dubbed “the coolest ice cream truck in the world,” will also be featured in a video that highlights their installation journey using Metra’s products. These videos will go live on December 11 and also be available to watch from the Metra Youtube channel.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world.  We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 73 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at or call 386-257-2956.