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Metra reintroduces BALLISTIC Sound Dampening Material

Posted on: Dec 29, 2011 11:21:00 AM

Media Contact: Naomi Ventura
Phone: 800. 221.0932 Ext. 2318
DECEMBER 2011: HOLLY HILL, FL – Metra Electronics, known for 65 years as the leader in innovative after-market automobile accessories, is reintroducing the award winning Ballistic line up of sound dampening products. Now with three distinct series of products, dealers are sure to find the level of performance they need at the price point their customers can afford. Ballistic provides dampening solutions to dramatically improve sound quality and drastically reduce road noise in the Performance Grade Ballistic Hollow Point Series, Competition Grade Ballistic Series and the Reference Grade Ballistic Magnum Series.
Ballistic Magnum- Ballistics’ top-of-the-line Magnum Series utilizes a revolutionary new butyl rubber composite called CarbonX. A PVC carbon fiber finish is applied to the reinforced aluminum constraining layer. The result is Ballistic Magnum delivers the best noise suppression available.
Ballistic- Ballistic still delivers the industry leading performance that Ballistic has become famous for and now is available in the new jet-black finish. Ballistic is up to 30% thicker than the other guy’s stuff and still remains the only brand to utilize the proven Perma-StickTM adhesive.
In addition to Ballistics’ new finish, 2012 brings three custom barrier products to the Ballistic line up with the Ballistic Hood Armor and Ballistic Suppressor SKUs. Ballistic Hood Armor is engineered for use in the engine compartment and Ballistic Suppressor serves as a carpet pad or an excellent insulator between interior panels and hard surfaces.
Ballistic Hollow Point- Ballistics’ Hollow Point is the perfect synergy of weight, performance and cost. Ballistic Hollow Point still delivers more mass per ft2 and is thicker then competitors in the category. Yet Ballistic Hollow Point is thinner and lighter weight then the Competition Grade Ballistic.
Mr. Jake Bates in Metra Sales says, “Our dealers have always appreciated the consistent performance and added profit margin that Ballistic products have provided. We listened to our dealers and have developed the industry’s most comprehensive line up of sound dampening products. Now regardless of the sophistication of the installation Ballistic has a product that is sure to improve both the performance of the system and increase our dealer’s profitability. Aside from Ballistics’ superior performance dealers also have the advantage of adding Ballistic products to their existing Metra orders in order to qualify for free freight and programs. ”
The new Ballistic products are scheduled to begin shipping in early February. You can check out the Ballistic Magnum, Ballistic and Ballistic Hollow Point SKUs and see the entire completely redesigned line of Ballistic and other innovative products from Metra Electronics on display at the 2012 CES Show, January 10th – 13th 2012 in booth # 2411
Metra Electronics has been the world leader and “The Installer’s Choice™” for vehicle installation kits and electronic accessories for over 65 years. Headquartered in Florida, Metra Electronics strives to create innovated, high quality products to satisfy and astonish our customers. Metra's brands include: Axxess(TM), Tsunami(TM), The InstallBay(TM), Shuriken(TM), Raptor(TM), Ballistic(TM), Ethereal(TM), Audio Solutions(TM), and OE FIT(TM). For ordering information and pricing, visit Metra Electronics online at or call 800.221-0932.
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ABOUT BALLISTIC- Ballistic is a division of Metra Electronics and the leading provider of the most comprehensive line of sound dampening products engineered specifically for the automotive environment. For ordering information, visit us online at or call 800.221.0932
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For more information regarding the content of this press release, please contact: the Metra Electronics Sales Department via Phone: 800.221.0932 or on the World Wide Web at